Toronto Sun Article - July 2011

Jul 26, 2011

Home-buyers are selling themselves, and their investment, short when they choose a vinyl-clad home over one with a masonry exterior, says a trade association that represents brick, block and stone masonry professionals.

A new study comissioned by MasonryWorx shows that 84% of Ontario new home shoppers prefer a house made of brick or stone, but most also believe it is the most expensive option. Half of all home shoppers consider vinyl siding the least expensive cladding option, but only 6% prefer it. However, the idea that option for a masonry exterior is vastly more expensive is a myth potential homebuyers should see past, says MasonryWorx president Dante Di Giovanni.

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